ETHEREUM NAME SERVICE
Already adopted by major brands
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer posuere erat a ante."
with celebrities and influencers too
Ethereum Name Services was developed for Ethereum smart contracts and is native to the Ethereum blockchain ecosystem, meaning it isn't vulnerable or face security issues like DNS, which are prone to hacks.
There's a multitude of benefits that come with the adoption of your Ethereum Name Service. As traditional web2 has become increasingly politicised, you too can seize back the control of your data and remove cenorship. Owning your ENS name is imperative for the future.
No longer will a few huge techology organisations own all of your data and movements. WEB3 centers around you owning your data providing you with better privacy, data security and more human like interaction.
Trusted protocols like Ethereum where your data is fully encrypted and rules are unbreakable means that intermediaries such as the tech giants are eliminated from the equation. No Government or entity will be able to censor or kill services and sites. And no one can control the identities of others.
This site you're viewing is a manifestation of all of the above, sat on the Interplanetary File System, a peer to peer network for storing and sharing data in a distributed file system.
If you had to type one of these two addresses to send a crypto payment to which one would be easier to remember and make sure you got it right?
0x85db21364ba325cfd3719ea
60bc952b86d3b5484
or
nibby.eth
This is just the tip of the iceberg on the functionality and utility that you ENS name can facilitate.
Furthermore...
This is cutting edge now , and the future utility of ENS as a single point of verification and provenance will develop exponentially.
If the future holds true, all assets will be registered on the block chain, Property Deeds, Vehicle Identification Numbers, Serial Numbers etc.
Anything of value will be minted as a Non Fungible Token (NFT) that will be required to reside in a wallet on the Blockchain. But think deeper, National Insurance Numbers, Driving Licences, Marriage, Divorce, legal documents, this level of data will be secured' on the chain too, providing an indisputable proof of provenance, of which you will have the power and control through your wallet. Governments around the world are developing their systems and protocols around this new technology.
Everyone will be required to have a blockchain wallet.
How do you want to be 'seen' in WEB3?
A .eth name is increasingly becoming the most sought after asset, with over 1,000,000 ENS names already registered.